70% reduction in support calls, 3x+ order capacity
Three years of operational transformation for a growing manufacturer
Founded by a US Army Veteran, GunfightersINC handcrafts premium Kydex holsters in North Idaho. As demand grew, every part of their operation needed to scale with it. Over three years we rebuilt their e-commerce, production systems, retail operations, IT infrastructure, dealer network, and more.
Customers tracked orders themselves through the status portal
AI-powered pistol library handles compatibility and content automatically
Same team handling significantly more volume
Growth exposed every crack in their operation.
GunfightersINC was growing fast. Demand was strong, the product was exceptional, and the team was committed. But their systems couldn't keep pace. Custom orders tracked on spreadsheets. Production floor with no visibility into what was coming. Customer service buried in status calls. A retail location with disconnected point-of-sale. IT infrastructure held together with duct tape. Over 2,500 firearm variations that customers struggled to navigate. The bigger problem was that every new bottleneck revealed another one underneath it. This wasn't a single fix. It was a full operational rebuild over three years.
Rebuild the operation, piece by piece.
Production Floor Automation
We spent time on the production floor before writing a line of code. Watched how they worked, understood the friction, earned the team's trust before proposing anything. The result was real-time order visibility, automated flow from website to production without manual entry, and a customer portal so buyers track their custom holster through every stage of production. Support calls dropped 70%.
AI-Powered Pistol Library
With over 2,500 firearm variations and endless light and accessory combinations, customers struggled to find the right holster for their specific setup. We built a custom pistol library and integrated early ChatGPT tooling to generate accurate, SEO-optimized content for each firearm configuration automatically. New pistols added to the library got properly described content instantly. Compatibility searches became instant. The SEO impact was significant.
Retail Launch and POS Integration
When GunfightersINC opened their retail location, we built the infrastructure to support it. Integrated their point-of-sale with WooCommerce so in-store and online inventory stayed in sync. Migrated payment processing to Stripe across both channels for a consistent, modern framework and cost savings over their previous processor. What sells in the store updates online. What ships online shows correctly in the store.
Dealer Portal and Kiosk Platform
Built a dealer platform that lets local retail partners sell GunfightersINC products on commission without needing to carry physical inventory. Custom kiosk software installed at partner locations lets customers browse the full product catalog, configure their holster, and complete the order in-store. Dealers get the commission, GunfightersINC fulfills directly. Solves the impossible problem of stocking thousands of SKUs at a retail partner.
IT Infrastructure Rebuild
Rebuilt their entire network from the ground up. Added a NAS for the design team with proper backup procedures. Set up workstations for the production scanning stations. Fixed persistent issues including Stripe not functioning at the retail location. Added security improvements throughout. The operation was running on infrastructure that couldn't support what they were trying to do, and by the end of the engagement it could.
What this project included.
Production Order Automation
Orders flow from website to production floor automatically. Real-time visibility, no manual entry, no handoff gaps.
Customer Status Portal
Buyers track their custom holster through every production stage. Reduced support calls 70%.
AI Pistol Library
ChatGPT integration generates accurate product content for each of 2,500+ firearm configurations. Significant SEO impact.
WooCommerce and Stripe Integration
Retail POS connected to online store. Inventory synced across channels. Payment processing unified and modernized.
Dealer Portal and Kiosk Software
Commission-based dealer platform with in-store kiosk software. Partners sell without carrying inventory.
Design Team Workflow Tools
Custom tools for the design team to add product photos to the website quickly and correctly. Reduced friction in the content pipeline.
Google Business and Reviews
Set up Google Business Profile, review management strategy, and trained their team to manage ongoing reputation themselves.
IT Infrastructure Rebuild
Full network rebuild including NAS, workstations, backups, security, and retail infrastructure stabilization.
What it's built on.
The platforms behind this project, and why each one was the right fit for GunfightersINC.
WordPress
The foundation of the site, extended with years of custom work built around how GunfightersINC makes, sells, and ships holsters.
WooCommerce
A store that could handle over 2,500 firearm fitments and custom options, with in-store and online inventory kept in sync.
ShipStation
Store orders connected to ShipStation so fulfillment and shipping run from the same order data, without retyping.
Mailchimp
Customer data connected to Mailchimp for email marketing to past and current customers.
ChatGPT
Built into the pistol library to generate accurate product content for each of the 2,500+ firearm configurations, work that would otherwise have been written by hand.
Stripe
One payment processor across the website and the retail counter, replacing a setup that did not work reliably at the shop.