Websites and lead systems for contractors
Your crews already drive to a dozen towns. Your website usually only competes in one of them. Closing that gap is usually the fastest way for a contractor to get more calls from the towns they already drive to.
See Where You Are Missing PagesThe work travels farther than the website does.
Most contractor sites have a page for each service and one page listing the service area. That structure competes for exactly one town, usually the one in the address, and gives away every search happening thirty minutes down the road. Meanwhile the trucks are already out there.
- A service area page that lists twenty towns and ranks for none of them
- Service pages thin enough that a homeowner learns nothing before leaving
- No photos or detail from the jobs that would actually prove the work
- Contact forms that go to an inbox nobody checks on a job site
- A site slow enough that paid traffic bounces before it loads
One page per trade, per town.
Homeowners search the way they talk. Kitchen remodel in Post Falls, deck builder in Hayden, siding contractor near me. Each of those is a separate search with separate results, and one general page can't win all of them. What wins is a page built for that trade in that town, carrying details that only apply there.
A typical site
- Home
- About
- Services
- Service Area
- Contact
What we build
- Kitchen Remodeling
- Kitchen Remodeling in Coeur d'Alene
- Kitchen Remodeling in Post Falls
- Kitchen Remodeling in Hayden
- Bathroom Remodeling in Coeur d'Alene
- Bathroom Remodeling in Post Falls
- Additions in Rathdrum
- And so on: 6 services in 12 towns is 72 pages, each one answering a different search.
What we build.
Coverage is the lever, but it only pays off if the rest of the path works. The page has to load fast, prove the work, and put the lead somewhere your office actually sees it.
Start with the market
Your site measured against the contractors taking the work you want. Page counts, which trade and town combinations they cover, how deep those pages go, your speed and tracking. The gaps written down before anyone proposes a build.
Build the coverage
A page for each trade in each town, generated from your market data rather than hand written. Local substance on every one. Adding a town or a new trade later is a data entry rather than a new project.
Prove the work
Project pages built from your own job photos, with the detail a homeowner is actually looking for. Scope, materials, timeline, and what the problem was before you got there. Real jobs beat stock photography every time.
Route the leads
Forms that push into your CRM or job management software instead of an inbox. Call tracking where it makes sense. Your reviews and Google Business Profile shown on the site.
Keep it running
New towns, new trades, new projects added month to month on a fixed plan. Hosting, security, accessibility, and privacy compliance handled so none of it lands on you.
What changes.
- You compete in every town your crews already drive to
- Homeowners see real projects instead of stock photos
- Leads route into the software your office already runs on
- Adding a service area stops requiring a developer
- Paid traffic lands on pages built for the search that sent it
Questions we get asked.
How many pages do we actually need?
Fewer than you would guess, built better than most. Publishing a page for every town within a hundred miles is how a site gets treated as low quality by Google. We build for the towns where you genuinely work and can say something true about, then expand from there.
We tried location pages before and nothing happened.
That's the most common outcome, and the reason is almost always duplicate content. If twenty pages differ only by the town name, Google sees a set of near copies and ranks none of them. We measure that overlap on every build and can show you the number.
Do you handle the SEO and content too?
Yes. Google Ads, SEO, and your Google Business Profile are part of our [marketing work](/services/marketing/), planned alongside the site so the ads land on pages built for them. If you already have a marketing partner, we work with them instead.
What if our service area changes?
Adding or dropping a town is a data change, not a rebuild. That's the point of building it this way.
Then somebody keeps it running.
Hosting, domain, email, monitoring, updates, and the changes you need through the year all handled on a monthly plan. It's the reason our clients stay for years rather than calling us again when the next thing breaks.
Your trucks already cover the territory. Your website should too.
See which towns you have no page for.
Tell us the towns you work in and the trades you offer. We'll run your site against the contractors competing for the same jobs and send back a written report showing which trade and town combinations you have no page for, how your coverage compares, and what closing the gap would take. No cost and no obligation.
We follow up within one business day.