What Should a Trades Company Website Include?

A trades website needs a clear home page, a page for each service and each area you work in, real project photos, reviews, and an easy way to call or send a request. Everything else is optional. Here’s what belongs on each page, and what to leave out.

The pages you need

Home page

Your home page has one job: tell someone what you do, where you do it, and how to reach you.

A clear headline that says what you do. A few sentences about your business. Your service area. A phone number that’s easy to tap on a phone. A button that goes to your contact page or form.

Most people visiting your homepage are trying to answer three questions: Do you do what I need? Do you work in my area? How do I contact you? Answer those three things clearly and you’re ahead of most competitors.

Services page

List what you actually do. Be specific. “HVAC services” is less useful than “furnace installation, AC repair, and duct cleaning in the greater Spokane area.”

Specific services help with the search. When someone searches “AC repair Spokane,” and your services page says exactly that, you have a better chance of showing up.

About page

People hire people they trust. An about page with a real photo and a few honest sentences about you, your experience, and why you do this work goes a long way.

You don’t need to write an essay. Three paragraphs about who you are, how long you’ve been doing this, and what you care about is enough.

Contact page

Phone number, email, and a contact form. The form matters because some people don’t want to call, especially for a first inquiry. Make it easy for them.

Include your service area here, too, so people know before they reach out whether you can help them.

A page for each service and each area you work

Once the basics are in place, this is what separates a site that gets found from one that only gets visited. One services page competes for one set of searches. A page for each service you want more of, and a page for each town or area your trucks already go to, gives you a real chance at the searches happening outside your home town. The catch is that each page has to be written for real. Ten copies of the same page with the town name swapped help nobody, and search engines can tell.

What to add if you have it

Project photos

Real photos of your work are more valuable than any stock photo. Even phone photos of a finished job beat generic images from a photo library.

If you have them, add a gallery or sprinkle them throughout the site. If you don’t have good photos yet, skip the stock photos and focus on getting real ones over time.

Reviews or testimonials

A few genuine customer quotes go a long way. You can pull these from Google reviews or ask a few satisfied customers for a sentence or two. Put them on your home page or contact page, where someone is deciding whether to reach out.

Licenses and certifications

If you’re licensed, bonded, or certified in something relevant to your trade, say so. It removes a common concern people have when hiring someone they don’t know.

What to leave out

Stock photos of people in hard hats you’ve never met. They read as fake immediately.

Long blocks of text nobody will read. Short sentences, clear sections, plenty of white space.

A blog you’re not going to maintain. An empty blog or one with posts from three years ago signals abandonment.

Thin pages. Pages that exist only to repeat a keyword do more harm than good. Every page on the site should answer something a customer would actually ask.

The goal

Someone should be able to land on your site, figure out what you do and where you work, feel like you’re a real, legitimate business and contact you in under a minute. If your site does that, it’s doing its job.

dwellTEK builds websites for contractors and the trades, with the service and location structure described above. See what that looks like.